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Challenge: a small company based in the U.K. with a unique diagnostic reminder system wished to enter the large U.S. healthcare market. |
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Solution: WPR created awareness among physicians and hospitals by generating a series of key media placements and conducted briefings at major trade shows. The media coverage led to a series of sales in leading hospitals. |
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Challenge: As
part of a new product launch, generate leads for sales department. |
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Solution: WPR
created a product white paper and used a combination of news
article placements and banner ads to generate downloads, boosting
awareness and capturing addresses of interested parties. |
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Challenge:
Despite issuing many news releases, a company
had failed to attract positive coverage in key business and
trade media. |
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Solution:
WPR refocused the client's news media strategy. We rewrote its
media materials, editing out sales language and focusing on
specific news topics. We positioned the CEO as an expert source
on a specific topic and when an industry news story broke, arranged
a number of interviews. |
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Challenge:
Working on a limited budget, a young company sought to gain
attention in a product category dominated by large companies
that advertised heavily. |
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Solution:
WPR enlisted the support of the client's technological partner,
a Fortune 100 company, to issue a joint release on one product
feature. The larger company's name and marketing power helped
assure widespread coverage. |
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Challenge:
A small company with an innovative product needed to position
itself as technological leader. |
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Solution:
Working with the company's technical team, WPR created a series
of media materials including "under the hood" and
"developer's report" articles that ran in leading
industry publications. |
