Isabel Healthcare:
 

Based in London, England, the Isabel System is a unique point-of-care system for assisting physicians in making accurate clinical diagnoses. The web-based system was initially launched in the U.K. in 2000. The company was named after the young daughter of its co-founder, Jason Maude, an investment banker. The child almost died after a potentially fatal illness was not recognized by a physician at a London hospital in 1999. Maude worked with Dr. Joseph Britto M.D., a pediatric intensive care attending physician who cared for Isabel Maude, to create the unique software system.
After success in the U.K., the small company wished to enter the large U.S. healthcare market, although it initially had no U.S. offices or sales staff.

Westside created a communications plan, obtained positive coverage in leading healthcare industry publications and conducted a series of media briefings at a major national healthcare information trade show.

Initial emphasis was placed on the compelling personal story of the co-founder and his daughter. Later stories emphasized the results of a series of clinical studies and case histories of successful adoption by U.S. physicians.

Coverage included

Modern Healthcare
The Wall Street Journal
Healthcare Technology Management
Hospitals and Health Networks
Inside Healthcare Computing
Health Data Management
Group Practice Journal
USA Radio Network

MedSynergies:
 

Founded in 1996 and based in Irving, Texas, MedSynergies, Inc. (MSI) provides financial and technology support services for medical groups and surgery centers in six states with more than $130 million in annual claims processed.

Using a mix of news releases, backgrounders, interview listings, bylined articles, email and phone pitches, Westside has obtained extensive coverage of MSI in healthcare trade publications, online health news pages and regional business publications.

MedSynergies has grown almost 50% in the past year, with Westside's successful public relations campaign a major contributing factor. The company has a small sales staff and does not do any advertising.

The media relations campaign has resulted in coverage in dozens of publications including:

HealthLeaders
Connexion (Medical Group Management Assn.)
Group Practice Journal (American Medical Group Assn.)
Health Management Technology
Healthcare Informatics
Physicians News Digest
Physicians Financial News
Radiology Management
Rehabilitation Management
Ophthalmology Management
Orthopedic Technology Review
Dallas Business Journal
California HealthLine
Florida Medical Business

Case History: MEDecision:
 

Founded in 1991 and based in Wayne, Pennsylvania, MEDecision is a leading provider of integrated medical management systems for regional health plans, Medicaid MCOs, major insurance carriers and specialty managed care firms.
MEDecision's software has improved the quality of healthcare for more than
35 million people.

Westside Public Relations provided media relations support that resulted in placements in many leading publications including:

Wall Street Journal
New York Times
Health Affairs
Philadelphia Inquirer
HealthPlan
Modern Physician
Advance for Health Information Executives
Healthcare Informatics
Health Data Management
Technology in Practice
Health Management Technology
California HealthLine