Founded in 1999, Westside has developed successful programs for many leading healthcare companies. We develop and execute strategic marketing solutions through print, digital and social media. Our clients include information technology companies, hospitals, medical groups and financial services providers.
We work closely with you to tailor a strategy that will achieve your particular objectives. We do not apply formula or “boilerplate” solutions.
With two decades of experience in the healthcare industry, we know how to reach key audiences with effective messages. We take a hands-on approach and we consider every client and every marketing challenge unique.
Because we are a smaller, specialized agency, you will work only with senior PR professionals – never a junior executive.
- Communications strategy
- Message platforms
- Social media campaigns
- Writing, placement of news stories and bylined articles
- Soft soundings & competitive intelligence
- Trade show press relations
- Media training
- Speaker programs
Our costs compare very favorably with larger agencies. In many cases, we can conduct a campaign for 30-50 percent less than they would charge. We do not require large monthly retainers or year-long contracts. We have an excellent record of working within limited budgets.
James Harris, President
Jim, the founder of Westside, has more than 20 years experience in public relations, public affairs and marketing. In addition to managing Westside, he is an instructor in the Public Relations and Journalism Program at UCLA Extension. Before starting the agency in 2000, he served for six years as Director of Public Affairs for CIGNA HealthCare’s western region. Prior to joining CIGNA, he worked for 10 years at public relations agencies including Hill and Knowlton, Ketchum and The Rowland Company. Prior to entering the PR field, he worked as a daily newspaper reporter for five years. He holds a BA from the University of San Francisco, an MS in Mass Communications from San Jose State University.
Jana Williams, Media Relations Director
Jana has extensive experience in both PR and as a healthcare provider. Before moving to Los Angeles in 1999, she worked for GCI Group Public Relations in Canada. Before starting her career in PR, Jana worked for five years as a licensed Respiratory Therapist at Mount Sinai Hospital and The Hospital for Sick Children in Toronto. At GCI in Toronto, she worked on campaigns for Janssen-Ortho, Aventis, DuPont and the Brewers Association of Canada. Jana holds a BS degree from the University of Western Ontario and a Diploma in Respiratory Therapy from the Michener Institute for Applied Health Sciences in Toronto.
Sarah Goldman, Senior Account Supervisor
Sarah has more than 10 years experience in the public relations industry. Sarah has worked closely with a number if leading health care clients including Zynx Health, Omnicell, Allergan, City of Hope, Blue Shield of California and Children’s Hospital of Orange County. Before turning to public relations, Sarah worked in various positions in radio and television news. She is a graduate of the University of Southern California.